Roofus · roofuspet.com

Money in, money out

Contribution after ads & OPEX

Weekly net sales vs Meta spend

Net salesMeta spend

P&L for the period

Where each company stands

Weekly shipping cost

Shipping cost (labels)Paid by customers

Where label money goes

May 14 → latest sync
By carrier & service
By package

Product cost by product

May 14 → latest sync · units ordered × unit cost

By month

Partial months are pro-rated for OPEX

Meta spend by campaign

May 14 → latest sync

Costs you enter

Shopify doesn't expose its own plan and app charges through the API. Enter them here. They're saved in this browser only. Shipping labels come straight from Shopify.

Where the numbers come from

Settlement

Meta ads: previous agency vs Amar